Selected Engagements
Representative Work Across Market Access, Positioning, and Commercial Execution
These examples show how NorthernBlue supports ocean and maritime companies beyond high-level advisory alone - from product positioning and market entry to bid leadership, funding logic, and commercial execution.
Norwegian technology company - offshore wind and maritime
From Technical Sketch to Commercialisation-Ready Product
A well-established Norwegian company had an early technical sketch for a new product and needed support both to mature the solution and build the commercial case around it. NorthernBlue supported the full process: refining the concept into a more complete solution, structuring the product description, assessing segments and competitors, evaluating business model options, and building a roadmap for commercialisation and capital strategy.
The market work also included direct dialogue with leading European players, with NorthernBlue structuring and driving the process forward.
Deliveries: Solution development, product description, market analysis, competitor mapping, business model assessment, commercialisation strategy, capital strategy, and market engagement.
Norwegian technology company - offshore wind
Commercial and Financial Foundation for Product Launch
A Norwegian supplier with a strong offshore track record was preparing to launch a new product into a market still in an early commercial phase. NorthernBlue helped build the commercial foundation: product documentation that articulated the value proposition to relevant buyer groups, a business model that clarified revenue logic and scalability, and applications to Innovation Norway and international support schemes.
The work required a clear view of both market positioning and how the product could align with the priorities of relevant funding programmes.
Deliveries: Product documentation, business model design, and applications to Innovation Norway and international support schemes.
Norwegian supplier - offshore wind
Tender Leadership for International Industrial Project
A Norwegian supplier wanted to take a leading role in an international project financed by Carbon Trust. NorthernBlue acted as project lead and contract lead throughout the process, with responsibility for the written tender, project planning, work structure and milestone plan, presentation material, and the final presentation meeting with the client.
The bid competed in an international field and achieved top scores across most evaluation criteria.
Deliveries: Tender strategy, written offer, project plan, milestone structure, presentation material, and presentation support.
