Supplier Strategy & Commercial Support
From market entry and positioning to BD, bid support, and contracts.
Overview
The offshore wind supply chain is evolving rapidly — and winning business in it requires more than a good product. NorthernBlue supports suppliers across the full commercial journey: from understanding where they fit and how to enter new markets, through to the business development, bid support, and partnership structuring that turns market presence into actual contracts.
Scope
- — Market entry strategy and opportunity mapping
- — Commercial positioning and value proposition development
- — Target account identification and BD strategy
- — Bid support and tender response logic
- — Partnership, teaming, and consortium structuring
- — Pipeline development and opportunity qualification
- — Grant and programme applications (Enova, Innovasjon Norge, OWGP)
- — Tender preparation for industry programmes (Carbon Trust, Crown Estate)
Our Approach
Most offshore wind suppliers face the same challenge: a credible product or service, but limited understanding of how the market actually works — who the key developers are, how procurement decisions are made, what tier-1 contractors look for in partners, and how to present credibly in a new market.
NorthernBlue bridges this gap. We draw on direct knowledge of how Norwegian, UK, and European offshore wind developers and their supply chains operate — and help suppliers build the market positioning, relationships, and commercial logic they need to compete effectively. This includes both market entry work and ongoing commercial support for companies already active in the sector.
Discuss your situation
No templates. A direct conversation about your challenge and whether we are the right fit.