Supplier Strategy & Commercial Support
From market entry and positioning to business development, bid support, and commercial structuring.
Overview
The offshore wind supply chain is evolving rapidly — and winning business in it requires more than a good product. NorthernBlue supports suppliers across the full commercial journey: from understanding where they fit and how to enter new markets, through to the business development, bid support, and partnership structuring that turns market presence into actual contracts.
Scope
- — Market entry strategy and opportunity mapping
- — Commercial positioning and value proposition development
- — Target account identification and BD strategy
- — Bid support and tender response logic
- — Partnership, teaming, and consortium structuring
- — Pipeline development and opportunity qualification
- — Grant and programme applications (Enova, Innovasjon Norge, OWGP)
- — Tender preparation for industry programmes (Carbon Trust, Crown Estate)
Common Challenges
Not knowing how developer procurement really works — who decides, what they prioritise, and how to get in front of the right people before a tender is issued.
Entering new markets without the relationships, local context, or commercial positioning to be taken seriously by developers and tier-1 contractors.
Losing bids repeatedly without understanding why — whether it is pricing, presentation, partnering approach, or something more fundamental about how you are perceived in the market.
Our Approach
Most offshore wind suppliers face the same challenge: a credible product or service, but limited understanding of how the market actually works — who the key developers are, how procurement decisions are made, what tier-1 contractors look for in partners, and how to present credibly in a new market. Having capability is not enough. The gap between capability and contract is almost always a commercial and positioning problem, not a technical one.
NorthernBlue bridges that gap. We draw on direct knowledge of how Norwegian, UK, and European offshore wind developers and their supply chains operate — and help suppliers build the market positioning, relationships, and commercial logic they need to compete effectively. Whether you are entering a new market for the first time or trying to understand why you keep losing bids, we provide the inside perspective that is difficult to acquire any other way.
Discuss your situation
No templates. A direct conversation about your challenge and whether we are the right fit.